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March 2012 Volume 22 Number
3
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| Reporting for Heating, Air Conditioning and Refrigeration Professionals
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Furnaces, Family, and the American Dream:
Ugo and Maria DiGrazia
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The Story of Ugo DiGrazia
Heating & Cooling
Ugo DiGrazia
Heating and Cooling is trusted throughout the Hartford, CT area
for their technical excellence, quality products, and
reliability. Beyond their service, however,
the DiGrazia family is loved for their charisma and integrity.
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BETWEEN THE LINES
by Fred Martel
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 B&F
Johnstone Holds Annual Spring Trade Show; Celebrating
Their 65th Year in Business
For sixty five years we have helped HVAC/R
contractors, facility managers and building engineers
get the job done.
<<read
complete story>>
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 Meier
Supply Company Names Vaughn Brown Refrigeration
Division Mgr.
Meier Supply Co. is a wholesale distributor of HVAC
Refrigeration products with locations in New
York and PA. <<read
complete story>>
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Higher Can be Better
A few years
ago I met
someone who was involved
in launching the Grey Goose
brand of vodka. When he
asked the CEO how he came
up with the price, he said
“Simple! I went one dollar
higher than the highest price
vodka in the liquor store!” It
worked. The brand became
the best selling vodka.
You are not
selling liquor,
but are you selling price? The
marketers of Grey Goose set
out to sell perception.
A higher price carries a perceived value that causes
consumers to investigate. If they like it, they pay the
price.
Continue
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 Luxaire
extends sponsorship of Make-A-Wish into 2014.
Luxaire first embarked on a sponsorship of
Make- A-Wish in 2001. Since that time, Luxaire has
donated more than $2.4 million to the organization, enough to grant
nearly 330 wishes.
<<read
complete story>>
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 Gaeta
Appointed Regional Sales Manager for NYC Sid Harvey
Branches.
Gaeta will be responsible
for the sales and operations of the Sid Harvey outlets
in Mt. Vernon, Brooklyn, Jamaica, Westbury, Farmingdale,
Medford
and Riverhead, NY.
<<read
complete story>>
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More
New York HVAC News>>
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| PRODUCT PREVIEW |
Fulton Gears Up for 2012 with New Condensing Heat Boiler.
 Fulton
Companies unveiled a new line of condensing boilers ranging
from 300,000- 850,000 BTU/hr at the 2012 AHR Expo in
Chicago, Ill. Fulton’s Caliber™ boiler is a condensing,
lightweight commercial hydronic boiler with ultra-low
emissions of CO and NOx.
The product line features a
high quality, full stainless heat exchanger suitable for
hydronic heating.
This boiler is equipped with a
Honeywell SOLA control and a variable speed premix
combustion system capable of a 5:1 turndown for light
commercial applications. <<continue>>
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