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New
York HVAC Insider News
10 Years of Wishes
Come True. ABCO celebrates a decade of giving to
Make-A-Wish
ABCO HVACR Supply +
Solutions is one Luxaire distributor whose support of the program is
incredible. An active participant in the Luxaire/Make-A-Wish program
since its inception, the Long Island City, N.Y.-based distributor
has helped to raise more than $1 million for the Make-A-Wish
Foundation.
ABCO CEO Michael Senter, who serves as vice chairman of the board of
directors for the Make-A-Wish Foundation of Metro New York, first
proposed the cause-marketing concept to Luxaire distributors and
executives during a Luxaire Distributors Advisory Council meeting in
2001.
“HVAC dealers are among the most trusted and welcome contractors in
anyone’s home, providing comfort and the assurance that the air we
breathe is safe,” Senter explained. “In many cases, they’re also
active in their communities, participating in PTAs, youth sports and
charities like the Make-A-Wish Foundation. The Make-A-Wish program
underscores who we are in our communities, rather than what we do,
and deepens the understanding, trust, and appreciation among
consumers for their neighbors and fellow community members, who also
happen to be HVAC dealers.”
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According to Senter, ABCO also
benefits from the Make-A-Wish
relationship. “As a Luxaire
distributor, the association
with the Make-A-Wish Foundation
has created a greater sense of
community within the ABCO
organization. It has also given
us a broader sense of corporate
purpose as we seek to help
enrich the lives of children
facing life-threatening medical
conditions by helping to deliver
the magic and joy of a wish
fulfilled.”
Speaking to the duration of the
relationship, Senter added, “The
length and consistency of our
involvement has helped enhance
our credibility among
contractors, who now see us as
caring, thoughtful community
members, just as their customers
view Luxaire dealers as
thoughtful, generous, and caring
members of their communities
because of their involvement and
association with the Make-A-Wish
program.”
But Senter is quick to add, “We
never would want a contractor or
a consumer to purchase Luxaire
air conditioning or heating
products merely because we
support the Make-A-Wish
Foundation. We want them to
purchase the equipment because
of its quality and because of
the quality of the Luxaire
dealer installing and servicing
the equipment. However, we do
believe that the association
with the Make-A-Wish Foundation
will make the consumer feel
better about that decision. This
association certainly makes us
and our network of Luxaire
dealers feel better about our
association with Luxaire and
Johnson Controls.”
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